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William Fèvre rides the hipster wave.
09 Apr 2014

William Fèvre rides the hipster wave.

After the success of the limited edition “I love Chablis” William Fèvre is launching a new collector packaging in a non-conformist and creative spirit: the Hipster edition Chablis. The bottle, which is entirely decorated with ultraviolet ink, reveals itself under black light. And for connected consumers a QR Code gives access to 360° animation. Another innovation is a transparent level indicator on the back of the bottle which allows to see the level of the wine. Born in the 50’s the Hipster trend is an independent, progressive, creative and off-beat thinking which reflects the will to live each minute with the highest intensity. Aged for 8 months in stainless steel vats, this 2013 Chablis will also win you over by its refined bouquet of citrus and acacia, its richness and minerality that are characteristic of the appellation. This is a collector bottle to absolutely acquire from April 15th in lounge bars, clubs, restaurants and retailers which distribute William Fèvre wines.